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The DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile...
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Heyzap launches a way for developers to reach its mobile game network users
Heyzap, a startup with a mobile social gaming network, is announcing today a way for mobile game developers to reach its network of millions of users. The cost per install (CPI) program provides mobile...
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Fiksu will help measure the horribly depressing costs of acquiring mobile app...
Fiksu is launching a couple of new mobile app marketing indices today that show how the costs of acquiring new users are rising. These costs matter to developers and publishers because they show that,...
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China’s mobile games market doubling this year to $3B, will surpass U.S. in...
You can’t monetize in China, right? Wrong, apparently. According to a report that research firm Superdata released yesterday, Chinese gamers are on track to spend $3 billion this year on mobile games....
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Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
EXCLUSIVE: Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a...
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Mobile ad tech to 2017: App-centric, private markets, native ads, and closed...
GUEST: 2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices...
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LTV, not just CPI: Why mobile marketers need to move beyond cost per install
GUEST: If you’re a mobile marketer, chances are you’ve seen at some point in the past year the phrase “LTV > CPI” (that’s Life Time Value and Cost Per Install, just to make sure we’re all up to...
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Localytics’ Remarketing product shows Facebook is king for mobile user...
VB INSIGHT: Localytics, an analytics and marketing platform for mobile and web apps, is announcing its new Remarketing product, which helps marketers track users around the Web and deliver personalized...
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Top 3 challenges for mobile marketers
GUEST: While mobile users have quickly taken to mobile technology and adopted it into their lifestyles — so much to the extent where many of us can’t do anything without it — marketers aren’t quite...
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Localytics introduces ‘Predictions’ to counter the biggest problem for mobile...
EXCLUSIVE: If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value — in seconds, for free. It’s no wonder...
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Cost of acquiring mobile users was down in March as people download fewer apps
After rising in February, the cost to acquire a loyal mobile user has gone down. According to marketing technology company Fiksu, that number fell to $3.21 in March. That’s down 7 percent from...
View ArticleThe DeanBeat: How developers can avoid a bloodbath in fighting for new users
In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile...
View ArticleClik here to view.
China’s mobile games market doubling this year to $3B, will surpass U.S. in...
You can’t monetize in China, right? Wrong, apparently. According to a report that research firm Superdata released yesterday, Chinese gamers are on track to spend $3 billion this year on mobile games....
View ArticleClik here to view.
Mobile advertisers: CPI campaigns represent a tradeoff between risk and volume
EXCLUSIVE: Finding the most viable, cost-efficient way to acquire loyal users is the holy grail for mobile publishers and advertisers. The question of whether campaigns should be run on a...
View ArticleClik here to view.
Mobile ad tech to 2017: App-centric, private markets, native ads, and closed...
GUEST: 2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices...
View ArticleClik here to view.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
GUEST: If you’re a mobile marketer, chances are you’ve seen at some point in the past year the phrase “LTV > CPI” (that’s Life Time Value and Cost Per Install, just to make sure we’re all up to...
View ArticleClik here to view.
Localytics’ Remarketing product shows Facebook is king for mobile user...
VB INSIGHT: Localytics, an analytics and marketing platform for mobile and web apps, is announcing its new Remarketing product, which helps marketers track users around the Web and deliver personalized...
View ArticleClik here to view.
Localytics introduces ‘Predictions’ to counter the biggest problem for mobile...
EXCLUSIVE: If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value — in seconds, for free. It’s no wonder...
View ArticleClik here to view.
Cost of acquiring mobile users was down in March as people download fewer apps
After rising in February, the cost to acquire a loyal mobile user has gone down. According to marketing technology company Fiksu, that number fell to $3.21 in March. That’s down 7 percent from...
View ArticleClik here to view.
App Samurai launches to help startups take a stab at user acquisition
EXCLUSIVE: Our research is very clear on this point: Mobile marketing budgets are being wasted, and most of the money is being spent on user acquisition. That’s because mobile marketing is still...
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